Mercedes AMG Petronas F1 Launch 2023
The Mercedes-AMG Petronas F1 Team launched the Mercedes-AMG F1 W14 E Performance with a live studio event at Silverstone. The launch featured Team Principal Toto Wolff along with drivers Sir Lewis Hamilton, George Russell and Mick Schumacher.
Mercedes AMG Petronas F1 Launch 2023
The Mercedes-AMG Petronas F1 Team launched the Mercedes-AMG F1 W14 E Performance with a live studio event at Silverstone. The launch featured Team Principal Toto Wolff along with drivers Sir Lewis Hamilton, George Russell and Mick Schumacher.
Mercedes-AMG F1 W14 E Performance Car Launch
Streamed from the iconic Silverstone, the home of British Motor Racing, the live unveiling featured interviews with Sir Lewis Hamilton, George Russell, Mick Schumacher, and Team Principal Toto Wolff, alongside the Technical Teams working on the car.
This launch was fast-paced, entertaining and visually engaging, revealing the new Mercedes AMG Petronas W14 car to the world for the first time.
On the day this ambitious livestream generated over 1 million views across social media platforms alone.